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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. This can help create a memorable connection with your audience.

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How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

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Six Steps On The Leadership Journey Of Development Professionals

Bloomerang

Creates an environment that facilitates fundraising Regardless of whether you do face-to-face fundraising, ensuring that the organization is prepared to fundraise is the development professional’s main priority. Systematically keep track of the following: Donor metrics: Who are your supporters, and what interests do they share?

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

Consider your audience’s demographics and group audience members based on shared characteristics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Consider your own user pathways and design your site to facilitate a faster transfer of information.

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The Art of Aligning Social Media Strategy With Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Over the summer, Holly Minch , who is an expert at helping nonprofits and philanthropies unlock the potential of strategic communications for social change, suggested that I facilitate a workshop on social media strategy with a group of nonprofit and philanthropy communications folks. . This causes a lot of anxiety.

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Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! After the Donation.