Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2007
Here's what Ivan had to say: J ust wanted to highlight a small initiative we sent out today using Collactive , a web firm that helps organizations use their network of members to promote news stories and websites to larger audiences. You can see our action in the message below, or by going to: [link].net/OneMinute
Have Fun - Do Good
MARCH 21, 2008
Effective campaigns always keep their audience's needs in mind. Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters about Darfur to include in the video. * You supported a cause because of how it made you feel."
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Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. How Long Does It Take for 250 Super Connected Gnomedex Geeks to raise $2,500 for Cambodian kids? Be A Voice for Darfur: Great Example of A Multi-Channel Campaign.
Have Fun - Do Good
OCTOBER 16, 2007
He began the talk by telling the story of the first time Google Earth was used for awareness raising by Rebecca Moore, Program Manager, Google Earth Outreach. When I flew in from outer space to the Santa Cruz Mountains, and then turned on the long, red swath representing the logging zone, there was a gasp from the audience.
Beneblog: Technology Meets Society
OCTOBER 21, 2008
The project has been so successful at raising student reading skills that they hope to provide similar services to their non-disabled students as well. Our dream is to raise the floor for every person with a disability, to ensure access to the material needed for education, employment and social participation.
Care2
FEBRUARY 7, 2011
Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. Comments flooded in – “I guess Groupon decided to do a funny commercial about Tibet because Darfur would be in bad taste?
Museum 2.0
JANUARY 5, 2007
The Exploratorium did the solar eclipse, and the US Holocaust Memorial Museum is doing all kinds of programs around Darfur. The median age for time spent in SL is early 30s, so you have an adult audience. But if a museum really committed to developing a space in a virtual world, there are so many other physical things to explore.
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