Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Measuring the Value of Your Blog. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. The Best Free Sources of Social Media Audience Research.

ROI 50

ROI Widget Cambodia Metrics 50

Have Fun - Do Good

OCTOBER 16, 2007

When I flew in from outer space to the Santa Cruz Mountains, and then turned on the long, red swath representing the logging zone, there was a gasp from the audience. Then I used the Ruler tool in Google Earth to measure the distance from the logging zone to the preschool and daycare center: ~200 yards.

Google 40

Google San Francisco Case Study Files 40

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

Beneblog: Technology Meets Society

OCTOBER 21, 2008

We've been developing Miradi for three years together with the Conservation Measures Partnership (which includes groups like The Nature Conservancy and the World Wildlife Fund), and began beta testing the software in 2007. This response is a measure of how eager the environmental field is for a tool that helps better manage projects.

Darfur 100

Darfur Sri Lanka Liberia Colombia 100

Museum 2.0

JANUARY 5, 2007

The Exploratorium did the solar eclipse, and the US Holocaust Memorial Museum is doing all kinds of programs around Darfur. How do you measure success of a project like this in Second Life? You would measure it in the same way you measure the success of an exhibit or a museum. What’s the mission of the museum?

Virtual 20

Virtual Game Second Life Museum 20

Care2

FEBRUARY 7, 2011

Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. Comments flooded in – “I guess Groupon decided to do a funny commercial about Tibet because Darfur would be in bad taste?

Social Media 76

Social Media Campaign Egypt Darfur 76