Telling the story in a new way: Should arts leaders use impact evaluation?
ASU Lodestar Center
APRIL 10, 2017
posted by Christopher Haines Artistic Director & Co-Founder, iTheatre Collaborative. Impact evaluation in the arts, and its broader use for leaders of any nonprofit, can drive results. Only within the last decade has research on the efficacy of evaluating the effects of art on audiences been realized (Brown & Novak, 2013).
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