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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Quite often your nonprofit’s story can be much better told through images. YouTube.com/nonprofits.

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10 Simple Nonprofit Twitter Tips

TechImpact

Image courtesy of The Telegraph. Upload an avatar, and fill out a short blurb about your nonprofit in the bio. Upload images to your bio, header, and your background. Twitter’s most recent update now allows thumbnails of images to appear in feeds. Twitter is a powerful tool for any nonprofit. Completely fill out bio.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Thereafter and through November 27, add a #GivingTuesday footer or header image (600 x 200) to your email newsletter that links to your #GivingTuesday website. Create an ambassador sign up page and provide sample email text and social media graphics/avatars. Social Media: Prepare in advance a month-long campaign.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

.” It’s worth noting that beginning July 31 Google made it mandatory that all Google Profiles be public which means that your first name, last name, and profile picture will be visible when you participate in public Google Products such as Google Places, Maps, Images, Sites, etc.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. To gain new Snapchat Friends, you can use your new Snapcode as an avatar on social networks (rotate one week and one week off). snapchat.com/add/whitehouse.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

Not everyone is a natural-born Twitterer, and it may take time to find the right person at your nonprofit to be the voice(s) behind your Twitter avatar, but it’s worth the investment of resources. All nonprofits should also experiment with Twitter. To blog effectively, a nonprofit must allocate a minimum of 10 hours per week to blogging.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Post Eye-catching Photos. Write Good Captions.

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