What are the best metrics to use to measure ROI and improve your blog's content?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 6, 2009
Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.
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