Storytelling Through Paid Advertising
NTEN
OCTOBER 6, 2011
We decided to donate and became evangelical on our social networks to spread awareness. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. As you go, you'll be able to use analytics to validate your assumptions and optimize your ad buys based on what's working.
73 
Let's personalize your content