Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Personal stories, donor benefits, time sensitivity? Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Web Analytics As Simple Gifts To Measure Mission 3. From these questions, you need to pick the three most critical metrics to measure success goals. Social Media Measurement.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

So I'm really curious about how many folks in this field are measured on goals other than raising money. Beth's comment: Have you done this analysis on other tactics, I'm thinking Internet advertising for one. I would love to see more success stories -- post 'em here !

Albania 50

Albania ROI Social Network Remix 50

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. I would love to see more success stories -- post em here!

ROI 53

ROI Social Network Social Media Advocacy 53