Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

But it is always a good exercise to make your brain think in a different way. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Return on Investment.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. The slide showing SlideShare's popularity metrics and goals sheds some light on metrics for social media. Can our brain handle it? I like Rashmi's new slide show, especially the title. Will be efficient?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Given my right brained, non-linear and visual way of presenting ideas, I thought it might be helpful to write up a few notes about the above talk. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. I will be co-presenting with Emily Riley , a senior analyst from Jupiter Research.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Each panelist will provide in-depth analysis of a notable social media screw-up they’ve been involved in, isolate key failure factors, analyze the broader lessons, and talk about how these specific organizations improved on their mistakes. Method Tweeting for nonprofits: Much Ado About Something.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At There are some other methods you can use. The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. How to figure that out?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Try grouping your new donors by one of the following: Gender or age Contact method preference Average donation size Event attendance or volunteering history.

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