Is Cause Marketing Real Advocacy or Consumer Apathy at its Finest?
ASU Lodestar Center
MAY 2, 2012
The supremacy of slapping a logo on a product is often mind-boggling to me. The argument behind consumption philanthropy comes to mind. Which leads me to the agonizingly, rhetorical question that I have yet to resolve in my mind. Audra Buras is currently serving as an AmeriCorps VISTA member in Los Angeles, California.
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