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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

Advice 98
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. You could’ve posted it at 10 a.m.,

Content 294
professionals

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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Of course, posting a boring read with a jargon headline at 2 a.m. You could’ve posted it at 10 a.m.,

Content 156
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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. What the best piece of advice you could offer nonprofits about social media, and online communications in general? Listen first.

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Free E-Book: NetworkforGood Giving Day Planning Guide

Beth's Blog: How Nonprofits Can Use Social Media

It’s got to be fun – games and activities can make a big difference. Use a Hub and Spoke Model: This advice will help you manage the many champions who will help you, especially if you centralized your toolkits. Let your champions and supporters roll with adapting and remixing your content or jumping onto fun memes.

Guide 108
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. In a recent interview, John Hadyon reinforced this timeless piece of Facebook engagement advice. Fun, Games, and Giveaways!

Practice 107
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Let's Make the Most Amazing Online Organizing Guide Ever

Tech Soup

With a couple friends at Green Memes, we're trying to create a new resource for the #nptech community - a free guide for the next generation of online organizers. What's a meme? What's some advice for getting started? And all those trainings, and the memes we'll likely make - they'll be free too.

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