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Guest Post by Stephanie McAuliffe: SoCap09 - Day 2 Roundup

Beth's Blog: How Nonprofits Can Use Social Media

An easy example is green technology. Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy. To get the market from niche to mainstream people are working on taxonomy, metrics and peer and trend ratings.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. What do you measure?

Measure 97
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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Your organization was one of the early adopters of mobile phone apps. It’s won awards from Treehugger.com as the “Best of Green in Food and Health” and is cited regularly in mainstream and new media as a trusted source for sustainable seafood information. What metrics are you using for mobile? What were some of the results?

Mobile 111
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Reflections on Guest Blogging

Beth's Blog: How Nonprofits Can Use Social Media

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy.

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NpTech Tag Summary: Chimp Personality, Convio Open API, and More

Beth's Blog: How Nonprofits Can Use Social Media

The Non-Profit Tech Blog drills down deeper on the limitations and suggests waiting before adopting. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. I wholeheartedly agree !

Convio 50
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NpTech Tag: Stop Cyberbulling Day is Today!

Beth's Blog: How Nonprofits Can Use Social Media

General conclusion: culture shift before tech adoption, keep it simple, small steps, and focused on real needs. (It Hot debates follows in another post on charity evaluation and metrics over at Tactical Philanthropy blog suggested that we forget on a metric to measure "Total Good Accomplished" and focus on real measures.

Nptech 50
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NpTech Tag Summary: Face-to-Face or Mediated Experience, Open Source Software Communities, and Blog Days

Beth's Blog: How Nonprofits Can Use Social Media

" Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. Adopt a classroom project from DonorsChoose and lead a blog fundraising campaign. Allan, for some reason, is out to pick a fight that is completely misleading (though surely driving his traffic up)."