Remove Adopt Remove Green Remove Interview Remove Metrics
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Guest Post by Stephanie McAuliffe: SoCap09 - Day 2 Roundup

Beth's Blog: How Nonprofits Can Use Social Media

An easy example is green technology. Lucy Bernholz, moderating, said that metrics are the carbon in the ecosystem and the oxygen is the policy frame. People are open sourcing their metrics, and building taxonomy. To get the market from niche to mainstream people are working on taxonomy, metrics and peer and trend ratings.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. What do you measure?

Measure 97
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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Humberto Kam, Senior Manager of Online Communications for the Monterey Bay Aquarium, was kind enough sit down for an interview recently. Your organization was one of the early adopters of mobile phone apps. What metrics are you using for mobile? Tell me about Seafood Watch. What are the program goals?

Mobile 111
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Reflections on Guest Blogging

Beth's Blog: How Nonprofits Can Use Social Media

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy. I have a process where I do an "exit interview."

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NpTech Tag: Stop Cyberbulling Day is Today!

Beth's Blog: How Nonprofits Can Use Social Media

General conclusion: culture shift before tech adoption, keep it simple, small steps, and focused on real needs. (It Hot debates follows in another post on charity evaluation and metrics over at Tactical Philanthropy blog suggested that we forget on a metric to measure "Total Good Accomplished" and focus on real measures.

Nptech 50
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The Last Blogpotomac: A New Community Rises from the Ashes

Beth's Blog: How Nonprofits Can Use Social Media

The audience consisted mostly of social media early adopters who shared terrific insights that come from having a sense of context. OrganicMania or Lynn Miller who I met through Twitter and later interviewed me for this blog post about a year ago. The format was ten minutes of speaking (no Powerpoint allowed!),

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Online Storytelling & Cause Marketing: An Interview with Jonah Sachs of Free Range Studios

Have Fun - Do Good

Before I left for Peru, I did an interview for the Big Vision Podcast with Jonah Sachs, the Principal of Free Range Studios , an advertising and marketing firm with offices in Washington DC and Berkeley, California that specializes in non-profits and socially responsible businesses. Britt: How did you get started?