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Are You Done With Digital Transformation?

.orgSource

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. The Gartner Technology Glossary offers these definitions.

Digital 221
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Think of automation as a tool to help your team focus on the uniquely human skills of creativity, relationship building, and critical thinking that only they can bring to their fundraising roles. Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. Ready to Get Started?

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AI, Automation, and New Tech Put Member Love Online

.orgSource

Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. The American Board of Medical Specialists were early adopters of that perspective. The platform has over 35,000 users. That gratitude is priceless.”

Tech 221
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Google + Nonprofit Brand Pages

Beth's Blog: How Nonprofits Can Use Social Media

” The early adopters have jumped in and pages are set up and waiting for some SMART objectives, content strategy, and tips on engagement. If there are too many unanswered questions about the impact of the technology platform, better to wait until others have been able to deliver tangible value. Wait for maturation?

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

My colleague Geoff Livingston says that “Shiny Object Syndrome&# makes nonprofits and individuals to adopt the latest cool social tool based on peer pressure, buzz, or a strange desire to be one of the first. During the Webinar, I polled the group’s general approach.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry. Utilize a sophisticated online advocacy platform. Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. Take advantage of new Planned Giving tools.