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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Snapchat is making a concerted effort to increase its viability as a marketing and digital payment processing tool for brands and for those nonprofits that have the time and resources, early adoption would be a good bet. We have entered a new era of social media marketing. Do not make snap judgments about Snapchat.

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The 6 Hottest Training Technologies That You Can’t Overlook

Gyrus

Let us look at some of the top technology trends taking place in the training and Development Industry: Mobile Learning : According to e- Marketer, the number of smartphone users in the United States is estimated to reach 207.2 This widespread adoption of mobile phones as well as other mobile devices such as tablets, e-reader, etc.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. If not, then the basics of multichannel marketing likely have not been integrated into your online communications and fundraising plan.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

2d Code is a must read for the early adopters. A search engine that “knows millions of things&# about people, places, and history, Qwiki takes the information from your Wikipedia Page and converts it into a more visual format complete with audio, video, digital photography, and the ability to “Improve This Qwiki.&#

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

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