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Is it a movement or a moment?

Candid

Given this level of interest, some nonprofits are applying the phrase to such a broad range of activities it is becoming watered down. Recent years have seen several examples of moments that captured public attention—typically after years-long efforts and organizing before they burst into wider awareness.

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5 Steps to Setting Up a Peer-to-Peer Fundraising Campaign

Tech Soup

Raising general awareness for your cause. As a result, your P2P campaign will grow your presence in these targets, and your awareness will eventually spill into new targets. Walk for Hunger. American Cancer Society's Relay for Life. Our favorites to focus on include. Increasing your donor base. Identify Your Targets.

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Meet Connie Reece: Using Social Media to Strike Back At Ike

Beth's Blog: How Nonprofits Can Use Social Media

Last December, I watched Twitter turn into a sea of frozen green peas to support Susan Reynolds in her fight against breast cancer and to raise money for research in her honor. Through Twitter, I became aware of your work with social causes. Our goal is to develop a virtual retreat where cancer patients can escape their physical pain.

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Igniting the 15NTC stage at lightning speed

NTEN

Events like GivingTuesday are helping condition people to give online and raise awareness about the importance of giving. But they aren’t going to cure cancer, reduce hunger, or improve pre-K education. Digital Activism? Learn about a new approach connecting new school strategy and old school activism.

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How Can We Make Charitable Giving A Year-Round Habit?

Beth's Blog: How Nonprofits Can Use Social Media

Chris Farrell set a 2008 goal to make his charitable giving a monthly activity, not a mad rush in December. But donating money to a charity, even a small amount (or in-kind items ) can certainly help with part of the need and raise awareness in others. October is also breast cancer awareness month, so why not make a donation ?

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How to Attract Donors From Around the World With Your Virtual Event

Classy

Even as in-person activities return, the success of a virtual event speaks for itself. The organization’s annual Run For It 5K brought participants together for a globally accessible activity with a close community feel. HEADstrong Foundation encourages DIY fundraising through creative campaigns like Riding aHead of Cancer.

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300 More Email Subject Lines from End of Year Fundraising

Connection Cafe

Even if all the emails were not specifically focused on #GivingTuesday, it’s clear that many organizations wanted their appeals to take advantage of heightened awareness happening on December 3rd. Contrast this trend with commercial email which has the most opens after 12pm and the highest activity between 2pm and 5pm.

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