How to Send More Fundraising Emails and Maintain Conversion Rates
Connection Cafe
OCTOBER 20, 2014
There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012). M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.
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