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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
professionals

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

and in 2011 won a $1 million prize! Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. When the humans are relaxing, live chat is offline.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report.

Technique 201
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2011 Online Giving Grows 13%! Are You Prepared to Get Your Share?

Tech Soup

Blackbaud recently released its 2011 Online Giving report. online and offline data representing $5.1 online and offline data representing $5.1 organizations for the first time since Blackbaud began reporting on this trend. Download the full 2011 Online Giving Report. billion in total fundraising.

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5 Good Nonprofit Infographics

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends. All Rights Reserved

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Blackbaud Index for April 2013

Connection Cafe

Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry. The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 3,265 nonprofit organizations representing over $11.59 Improvements to the Blackbaud Index.