Improve Online Donor Retention with these 5 Proven Follow Up Techniques
NetWits
MAY 22, 2012
Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. Similarly, if a donor makes an annual gift, look to see if there is a trend in the time of year it’s made.
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