Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Learn basic HTML.

Social Media 228

Social Media Media Management Social 228

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online.

Social Media 230

Social Media Media Social Stats 230

Nonprofit Tech for Good

FEBRUARY 1, 2011

Website: www.nwf.org. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Traffic (how many people are actually coming to our website). Interaction (are people sharing our content? a mobile website, texting, mobile Apps, text-to-give, etc.? What is on your To Do List for 2011?

Social Media 190

Social Media National Interview Media 190

Nonprofit Tech for Good

JANUARY 14, 2013

You can have your.org email account routed through Gmail, Yahoo, or Hotmail through IMAP/POP if you prefer to use those services as your primary email client, but under no circumstances should you be emailing using an email handle not based on your website URL, i.e, 10) Track the growth and ROI of your online communities.

Social Media 225

Social Media Media Management Social 225

Nonprofit Tech for Good

JANUARY 16, 2012

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. not another site I need to pay attention to.”

Profile 236

Profile Nonprofit Twitter Social Network 236

Nonprofit Tech for Good

JANUARY 8, 2012

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Add links to your nonprofit’s website, blog, and social networking communities. Post quality content to the Google+ Stream.

Google 203

Google Practice gMail Avatar 203

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. We have witnessed a very strong ROI from fundraising videos that utilize personalization. If your play-through rates increase but your conversions don’t, try optimizing with new content or removing the video altogether.

Video 107

Video El Salvador Donation Fundraising 107

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 252

Social Media Social Chapter Media 252

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 204

Social Media Social Chapter Media 204

The Fundraising Authority

NOVEMBER 23, 2020

What social media is good for is sending people over to your organization’s website by posting links to interesting, compelling, and informative content. Once donors and prospects click over to your website, you should be doing everything possible to get them to give you their e-mail address (e.g. You Won’t Raise A Lot.

Profit 190

Profit Mail Social Media Raise 190

Connection Cafe

OCTOBER 31, 2011

A third (33%) of nonprofit executives take over from someone who was fired or forced to resign, according to the 2011 Daring to Lead report, which surveyed 3000 nonprofit executive directors earlier this year. Website, blog updates and other social media. Author: Jennifer Darrouzet. Outcomes management. Supporter record keeping.

Question 51

Question System Training Train 51

Nonprofit Tech for Good

OCTOBER 22, 2012

Yet surprisingly, now 14 months after its release, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Know that using third-party apps decreases ROI if not used carefully. However, defining Web 1.0

Social Media 241

Social Media Social Chapter Media 241

Nonprofit Tech for Good

JANUARY 18, 2011

Website: www.witness.org. The blog has been the key standardized staple that helps to regularly generate content for readers, which then is further shared via Twitter and Facebook. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Organization: WITNESS. Organization Size: 29 staff members.

Social Media 215

Social Media Examples Interview Media 215