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Lead or Follow: Arts Administrators Hash it Out

Museum 2.0

Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.

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Determined to Trend - Guest Post by James Leventhal

Beth's Blog: How Nonprofits Can Use Social Media

Recently, James wrote about some interesting ways museums are using Twitter for offline/online engagement. The San Francisco Bay Area has seen some extraordinary museum openings over the past several years. Sometimes connections cross the boundaries of time. California is part of the OMCA’s mission.

Trend 91
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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

Museum 45
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Reflections on a Weekend with Ze Frank and His Online Community

Museum 2.0

It's not every day that a visitor buys pizza for everyone in the museum. Then again, Saturday was hardly normal at the Santa Cruz Museum of Art & History. The museum itself was well-integrated into the event. Or that visitors form a spontaneous "laugh circle" on the floor. Online to onsite migration isn't always easy.

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The Art of Relevance Sneak Peek: Whose Room is This?

Museum 2.0

This month, I'm sharing a few chapters from my new book The Art of Relevance to celebrate its release. One of my biggest aha moments while writing The Art of Relevance was moving away from the idea that there are "traditional" audiences and "new" audiences and instead thinking about people in terms of "insiders" and "outsiders".

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Curate Your Own Membership: An Interview with the Whitney's Director of Membership

Museum 2.0

Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I sat down with Kristen Denner, Director of Membership and Annual Fund, to learn more about the program's development and the museum's goals for its future.

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Answers to the Ten Questions I am Most Often Asked

Museum 2.0

I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. The Museum 2.0 In 2008, the conversation started shifting to "how" and "what." For more on the differences among different types of museums (with examples), check out this post.