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Pledges vs. Donations: Understanding the Difference

Pamela Grow

When you deliver an experience that makes donors feel good about contributing to your cause, you could see a significant increase in retention rates. Prioritizing donor retention will ultimately build a dedicated pool of supporters who will lend support any time you need it. You can apply this model to almost any fundraiser.

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Strategies to Build Donor Trust and Retention

sgEngage

Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Such a pledge can be your foundation for trust. The strongest bonds are those that have been tested. Your Perception of Your Donors I’m sure you can remember an interaction that felt purely transactional.

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6 Online Fundraising Tools to Watch in 2020

Nonprofit Tech for Good

Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners. Test the service by selecting the orange “Get My Bot” button. 1) Action Button :: actionbutton.org.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. One of its best features is an interactive dashboard that features retention rates, improvement suggestions, and projections at the forefront. 5) Neon :: neoncrm.com.

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[ASK AN EXPERT] When Should We Give Donors Gifts?

Bloomerang

Quid pro quo transactional gifts are those you’ve mentioned, given in exchange for a pledge. Run an A/B test. Track repeat donations to see if there is a difference in retention and downgrading/upgrading between the two groups. Try to get inside donor’s heads, and use good judgment.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Also, if you’re carrying out a text-to-pledge campaign, you can send automated reminders to fulfill pledges.

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How to Set Up Recurring Donations for Your Nonprofit in 9 Steps

Neon CRM

Unlike a pledge—where a donor promises to make a gift later but not in the present—a recurring donation means funds are donated right now and then again at regular intervals. Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Then test it again. Did it work?