article thumbnail

How to Market Your Event On A Budget

AccelEvents

Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. .

Marketing 105
article thumbnail

Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. What's common to both is the use of metrics to measure results. You must be able to attain ROI.

ROI 50
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50
article thumbnail

7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI).

article thumbnail

What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223.

article thumbnail

Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Beth's Blog: How Nonprofits Can Use Social Media

Use metrics to discover what works and what doesn’t. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, Getting The Word Out About Your Cause With Blogs, Podcasts & Social Networks (Britt Bravo). Sharing Your Story: Podcasting (Britt Bravo).

article thumbnail

Emetrics Reputation and Relationship Management in A Social Media World

Beth's Blog: How Nonprofits Can Use Social Media

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign.