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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246
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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. When they begin tracking their efforts, they’ll experience more success with major gifts fundraising.

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Web Analytics Webinar from Idealware

Beth's Blog: How Nonprofits Can Use Social Media

We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. We'll also use the Idealware stats to demo a methodology that connects metrics to business questions. He gives a great list of what goes into the map. ROI and Continuous Improvement both Lead To Actions.

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Mobile Social Networks Get a Boost - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" and map the location of the event relative to each friend.

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50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. This website tracks what sites are the most popular in the world today. GlobalTweets is a website which plots recent tweets from all over the world on a map by using their geographical information.

Fun 265
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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 76
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56