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Year Three as a Museum Director. Thrived.

Museum 2.0

Seeing so many cheerful one-liners in my inbox made me think about how different my work situation is today than the last time I reflected on it in public in 2012, at my one-year anniversary. I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. We''re working on a theory of change.

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The Art of Relevance Sneak Peek: How the London Science Museum Became More Relevant to Deaf Families

Museum 2.0

Here's one of my favorite stories about the London Science Museum and their work to make their science shows relevant to families with deaf or hearing-impaired family members. Or the promotores at the Waukegan Public Library sharing their offerings with Latino immigrants? This chapter appears midway through the book.

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How to Write Fundraising Emails That Get Results

Get Fully Funded

For example: “Many teen girls struggle with their self-esteem thanks to Instagram and Snapchat. Please help us open the door for a teen to attend our personal development conference, benefit from having a mentor, and get on a path to college and a career.” . These jobs can be accessed via public transportation. Your gift of $29.88

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Let's Stop Talking about What People Need

Museum 2.0

Very, very few museum visitors are in the "dog and baby" category. An organization with an public engagement mission has very different needs than one with a mission that focuses on original research. Some need to conduct programs in multiple languages. They are human beings. They are complex.

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Groundswell Book Club Part 1: Listening

Museum 2.0

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

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Betting on Braincake: Interview with Jen Stancil

Museum 2.0

Last week, Elaine Gurian and I talked about radical change in museums. Former museum start-up queen, Jen is taking a small organization whose goal is to promote girls’ involvement in math and science through research and programming to new, innovative, exciting places. Braincake isn’t some fakey attempt to pander to teens.

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Book Club Part 6: Getting People in the Door

Museum 2.0

This week, thoughts on Chapter 12 of Elaine Gurian’s book Civilizing the Museum , "Threshold Fear: Architecture program planning." In this essay, Elaine discusses the various barriers to entry for non-traditional visitors to museums, that is, the threshold fear that keeps such potential visitors from walking in our doors.

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