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Is Instagram Useful for Nonprofit Marketing?

Beth's Blog: How Nonprofits Can Use Social Media

From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” Others are using Instagram by sharing visual stories about their programs using a branded profile, like Children’s LA and Unicef USA.

Marketing 109
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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. I hear the questions every week: "Should we start with Facebook or email?" Should we use Twitter and Mobile?" "Is

Hype 64
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A First Look at Jumo

Beth's Blog: How Nonprofits Can Use Social Media

Many of us have been up early playing with Jumo, setting up our individual profiles and finding issues and organizations or setting up profiles for organizations. Steve MacLaughlin is the Director of Internet Solutions at Blackbaud and is a frequent blogger, presenter, and writer about technology trends in the nonprofit industry.

New York 104
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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

The key question we asked is whether digital and social media are delivering on their promise and the hype. Still, in all these areas, we’re seeing positive trends, growth, and emerging best practices that organizations are eager to share with the field. Just over 70% of our respondents, a majority, said “yes.”. The panic is over!

Arts 110
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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

1) Maximize your Instagram Profile Photo and Bio. First, make sure that your nonprofit uses a well-designed, visually-striking profile photo a.k.a. Finally, add the category of “nonprofit organization” under Edit Profile > Category. 6) Utilize Instagram Charitable Giving Tools.

Practice 363
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Social Media Adoption: The Line Between Individual/Personal and Organizational

Beth's Blog: How Nonprofits Can Use Social Media

I've been promoter of the idea of "jump in as individual first" although there are some tensions there -- Eric Eckle pointed out in a recent discussion about Facebook's policy of not allowing organizations to set up profiles, only individuals. Technology providers also try to avoid getting seduced by the hype cycles.

Adopt 50
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Best Practices for Running a Virtual Conference

AccelEvents

The rapid spread of the coronavirus may have made virtual events necessary, but the truth is that their implementation has been trending upward for years. Share speaker bios and vendor profiles. If you build hype early, that momentum will only grow. The more active you are, the more active your audience will be.

Virtual 93