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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. When Hurricane Harvey hit last year, ShelterBox USA wanted to act fast. Consumers ranked video as their favorite form of content from brands.

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Protecting the right to give according to our values

Candid

Long-term implications for the sector Our country has a history of generous giving to causes as diverse as we are: from hurricane and wildfire relief efforts to community kitchens to feed the hungry and shelter for the unhoused, from individual donations of $25 to multimillion-dollar foundation grants. Photo credit: Carol M.

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A Fundraising Cliff? What does the data say?

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Su Lin. Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising? Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising?

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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Fuel Relief Fund on GlobalGiving. Note from Beth: With the hurricanes, gun violence, and fires, I gave generously, including donations to Global Giving funds. Donors have given about equal amounts to Hurricane Harvey ($4.0M as they have to the recent hurricanes in Puerto Rico + the Caribbean ($4.6M since Aug.)

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How to Help: 3 Nonprofits Contributing to the 2021 Haiti Earthquake Relief Efforts

Classy

Photo provided directly by the CORE team. Photo featured on the Hope for Haiti website. With six earthquakes, 132 floods, 56 hurricanes, and 96 tornadoes under their belt, the organization is actively planning their relief efforts in Haiti. Photo featured on the Team Rubicon website. Facebook: CoreResponse. Team Rubicon.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

For example, when Hurricane Harvey hit, ShelterBox USA was swift to put out a video letting their audience know that they had people on the ground assessing how they would be able to help. They put around $200 to advertise their video to maximize its reach, given Hurricane Harvey’s prevalence on social media.

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Stories of Resilience: Food Bank of Central & Eastern North Carolina

Connection Cafe

Samantha Wright, Director of Development Operations and Analytics for the food bank, says that being located in a hurricane zone makes them “no strangers to disaster response.” For instance, Wright explained how “photos, interviews, and stories are continually fed to the communications team,” which then shares the information with supporters.