25 Global Trends in Giving That Nonprofits Need to Know About
Nonprofit Tech for Good
NOVEMBER 8, 2018
Millennials, Gen Xers, and Baby Boomers all prefer to give online and digital communications significantly influence their giving. Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits.
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