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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Some of the most compelling images and videos are snapped in an instant on a smartphone. The first thing your readers should see is an image that makes them want to know the story behind it.

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6 Hashtag Mistakes Your Nonprofit Is Probably Making

TechImpact

Image courtesy of Technorati. What drew huge engagement one week, could fail to even spark a hint of interest the next. Twitter, and to a lesser extent Facebook, is often times unpredictable; but you can increase your chances for success by implementing a few best practices, and creating consistency with your posting technique.

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What TechSoupers Are Doing to Ensure Their Online Security: Part 1

Tech Soup

Hint: it's all about managing password managers and two-factor authentication. " Other Password Security Techniques. Anna Jaeger , CTO of Caravan Studios, invented her own technique. Please log in to tell us your technique. Images: TechSoup Global. Websites you visit put them on your computer.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape. This hazy image draws attention to the complexity of his experience in the Marine Corps during wartime.

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Preservation in Action: Ambition and Excitement at Zealandia

Museum 2.0

And yet earlier in the week, at the Zealandia nature sanctuary in Wellington, I’d seen some hints of how to do just that. Zealandia’s signage opened with an unambiguous image: a black and white photo of the valley pre-nature preserve—barren, clear-cut, devoid of natural life.

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Before You Hit Send: Your End of Year Fundraising Appeal Checklist

Connection Cafe

When you set out to apply any of these techniques, make sure not to go overboard. Hint: Think Mobile. Mention the recognition they’ll get. Motivating factor: exclusivity & greed). Give them something tangible in return. Motivating factor: greed). Americans need positive messages, especially today.