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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO. 5) Install SSL certificates on your website.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. Set up your Google/Gmail Account and personal Google+ Profile. .

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012. Now, onto setting up your personal profile.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Here is an example of how and omnichannel campaign would look: Discovery: A client uses Google to search for a pet trainer in their area, and one of your paid ads is listed as the top result.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

90% of searchers haven’t settled on a brand before starting their Google search – make sure your social media presence puts you at the forefront of their results. Content with 100-250 characters, or even shorter posts of 60-80 characters, have the highest and most reliable engagement rates. – Hubspot Research.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

90% of searchers haven’t settled on a brand before starting their Google search – make sure your social media presence puts you at the forefront of their results. Content with 100-250 characters, or even shorter posts of 60-80 characters, have the highest and most reliable engagement rates. – Hubspot Research.

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Best Tips to Rock your Online Presence

Care2

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Email: Number of new subscribers, open rates and click through rates, best performing subject lines and topics, and most engaged email audience segment. Spotlight/Profile, Interview.

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