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What, Why, and How of Facebook Pages: An Expertise Roundup from Mari Smith, Jesse Stay, Collin Douma, and Others

Beth's Blog: How Nonprofits Can Use Social Media

There has been some discussion in nonprofit forums, blogs, and listservs about the pros and cons of Facebook Pages versus Groups for nonprofits. Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000 on an individual profile). So I tweeted Mari Smith who told me she had something in the works.

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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically." My personal profile is my work identity.

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Using Social Networking Sites for Campaigns: An Interview with Carie Lewis, HSUS

Beth's Blog: How Nonprofits Can Use Social Media

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. she manages all social networking profiles, online advertising, search engine optimization, and online marketing techniques for campaigns.

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Nonprofits Using Ning: An Interview with Community Media Workshop and Best Practices

Beth's Blog: How Nonprofits Can Use Social Media

Ning, which lets you set up your own custom social network, has attracted attention for its ability to create communities that are more functional than those created through competing services from Google and Yahoo listservs. Users can import their Flickr photos from their account and promote their profile pages and widgets on Facebook.

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Meet Amy Fox of MuseumTweets: Best Practices for Micro Blogging in Museums

Beth's Blog: How Nonprofits Can Use Social Media

I first met Amy Fox when she de-lurked on the Museum Computer Network listserv. The goal is to identify and analyze how museums are using Twitter and suggest best practices as well as some possibilities for the future. So, I suppose the moral is to have a profile, be active with updating and to be selective when building your feed.

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Nonprofit Blogging and Social Networking Policies: Examples?

Beth's Blog: How Nonprofits Can Use Social Media

Now, I swear I remember seeing something from Easter Seals or another nonprofit on a listserv that mentioned either social networking policy or blogging policy. t have naughty gifts on your Facebook profile if your ???friends??? Our goals are: ??? I mentioned a link from IBM via Elsua (Luis Suarez).

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience.

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