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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Social media is powerful because it leverages social influence – people trust information from those within their networks. Some supporters asked for donations in honor of their birthday or wedding gifts while others let strangers tell them how to shave their beard. This gives supporters an idea of what is important to the group.

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6 Donor Behavior Trends to Guide Your 2024 Fundraising

Allegiance Group

When we asked respondents what changes they saw, we noticed six trends: Fewer Donors, Higher Average Gift Decrease in Donations Shift in Giving Patterns Increased Caution and Engagement Impact of External Factors Changes in Fundraising Strategies Let’s dig into each trend to see what nonprofits are saying about their donor behavior.

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2022 Wrapped: Year-End Fundraising Edition

M+R

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. 71% of the nonprofits surveyed saw a small decline in year-over-year revenue, and 60% saw a decline in the number of gifts.

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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

7) 33% of donors worldwide give tribute gifts and the top three occasions are memorials (43%) , birthdays (25%) , and religious holidays (10%). Baby Boomers are most likely to give tribute gifts at 41%. 31% of Gen Xers give tribute gifts as do 26% of Millennials. Baby Boomers are most likely to give tribute gifts at 41%.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. PIH’s website has an “Our Impact” page that highlights their positive influence around the world. How can you break through the noise?

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[Guide for Nonprofits]: How to Engage Social Media Influencers to Extend Your Reach and Drive Action

Connection Cafe

Social media influencers aren’t elusive. The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. This Quick Guide Includes: Why your campaigns need influencer marketing. 3 types of social media influencers and how social scoring works.

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Creating a Monthly Giving Program: Tips for Nonprofits

Bloomerang

A pool of planned and major gift prospects. You can conduct prospect research within your monthly donor pool to identify planned and major gift prospects. Monthly donors can feel more fulfilled knowing that their donations can lead to a greater cumulative impact than a one-time gift. Higher donor lifetime value. Your website.

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