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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

As of now we have four active generations (Traditionalists, Boomers, Gen-X, Millenials) making contributions. Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days.

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API Explained: This Technology Will Transform Your Company’s Charitable Giving

Global Giving

Before joining GlobalGiving, Kevin designed next-generation television user interfaces and did research for a major consulting company until he realized his skills were being wasted on things that weren't making the world a better place. Kevin is a member of CTOs for Good and graduated from the University of Maryland, College Park with a B.S.

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7 End-of-Year Fundraising Campaigns We Love

Qgiv

Brother Wolf Animal Rescue’s Matching Gift Holiday Campaign. At Qgiv, we love a good matching gift, and Brother Wolf Animal Rescue is great at using matching gift pledges in end-of-year fundraising campaigns to encourage their donors to give to their cause. They used a matching gift to get there. Request a demo.

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#GivingTuesday: The Arts & Culture Way

Connection Cafe

Include options, such as recurring gifts, so donors have the choice to give again automatically. Example: The Maryland Zoo joined #GivingZOOday and asked donors to allocate their funds to a certain species. Develop a purpose: Generate a motive, with a clear goal, highlighting a tangible result.

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4 Takeaways from #AG2014 Social Media

Connection Cafe

Generation Z isn’t entirely responsible for the epidemic either. Similarly to posting pictures, this will help donors better understand the impact of their gift. Melissa is a Baltimore, Maryland native and graduated from Clemson University with a degree in Psychology. Instead of simply posting “Donate now!”

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How to Implement a Data-Driven Approach to Fundraising

Saleforce Nonprofit

With a mission to inspire conservation of the world’s aquatic treasures, the Aquarium is consistently ranked as one of the nation’s top three aquariums, and as Maryland’s largest paid tourist attraction. The National Aquarium is in Baltimore, Maryland. Photo copyright: The National Aquarium. The Old Ways.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

While businesses have traditionally focused narrowly on generating profits for shareholders, many nonprofits (despite their skills and dedication to their missions) have lacked adequate marketing skills (Billitteri, 2007), often resulting in financial hardship. In 2014, Goodwill received $3.94

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