From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The minute you understand and act on this, your retention rates will rise. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. How lapsed is “lapsed”? How valuable are recently lapsed donors? You have a 2.2%
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