Admitting the Problem: Your Donor Retention Needs Work
JANUARY 14, 2015
The biggest issue with donor retention is that most people don’t even realize it’s an issue. Hartsook professor of fundraising at Indiana University. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If In order for donor retention to be a priority, it needs to start with the board of directors. Find a few methods that work and start regular mailing/communication after an initial gift.