Get Fully Funded
OCTOBER 5, 2021
Hot Tip: Keep a Swipe File Here’s a great way to start to gather ideas for awesome subject lines. Whenever you get an email with a great subject line and it’s intriguing enough that you open the email, cut-and-paste it into a Word file. Then next time you need to write a subject line, you can refer to your swipe file for inspiration.
Get Fully Funded
OCTOBER 21, 2021
In order to solicit donations, you’ll need to follow your state’s filing requirements and properly register before collecting donations. For most states, soliciting donations refers to any ask made by your organization for a charitable gift as well as selling goods or services in exchange for money that will benefit a charitable cause.
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Bloomerang
MARCH 13, 2023
85% of all emails are spam. I often say “ if you want gifts, give them.” The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. The average nonprofit email open rate is 23%. You’re not their priority. Keep priming the pump. Need proof?
Bloomerang
MAY 26, 2021
The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. It shows that this is a concerted effort on the part of the organization and not just a spam email or junk mail.
Bloomerang
MARCH 13, 2023
85% of all emails are spam. I often say “ if you want gifts, give them.” The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. The average nonprofit email open rate is 23%. You’re not their priority. Keep priming the pump. Need proof?
Everyaction
MAY 24, 2018
Monthly giving has continued its rapid growth as nonprofits received 40% more revenue from monthly gifts in 2017 than 2016. The average size of a monthly gift received from an email appeal is now $18. Monthly sustainer gifts are clearly a win-win for nonprofits and donors. Using an out of date email list. High Complaints.
NetWits
MAY 23, 2008
The record album business was broken by the cassette tape, which was then undone by the CD, then digital music files changed everything, and something else is sure to come along. The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. Kiva breaks it. Room to Read breaks it.
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