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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

Lesson 59
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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

Story 122
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M+R’s Guide to A More Inclusive Media Relations Approach

M+R

While we push ourselves and our clients every day toward a more equitable future, we’re also continually evaluating our internal structures to determine how we can bring an equity-centered approach to all of our work. What is our ideal headline? What does staffing look like when a storyteller is sharing their perspective?

Guide 73
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Perhaps there is a lot to learn from headline writing skills. What do you think?

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Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. Storytelling tip I attended a terrific session at the Bridge Conference around creating more authentic content with citizen storytellers.

Gift 27
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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Storytelling is good, but no one likes to read a paragraph where a single sentence would do. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. What compels you to click on those headlines? The Value Proposition.

Process 98
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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Ask the candidate/vendor to evaluate areas of improvement on your site. Seeing as humans have the attention span less than that of a goldfish , you may need the extra time to focus on storytelling. This article does so well because: The headline entices a positive emotion from readers.

Content 40