Remove Attention Remove Evaluation Remove Headline Remove Storytelling
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

Story 122
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

It still requires a lot of attention, staff time, management and promotion." One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What do you think?

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Ask the candidate/vendor to evaluate areas of improvement on your site. Not only do you need to convey value in your article, but also retain reader’s attention. Seeing as humans have the attention span less than that of a goldfish , you may need the extra time to focus on storytelling.

Content 40
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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. There’s just one problem… You have about 8-seconds to grab and retain a visitor’s attention before they leave your site.

Process 98