Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Then, post ads that provide your supporters with a donation button starting the day before GivingTuesday.

Template 98

Template Retention Stream Social Media 98

Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !)

Profile 91

Profile Software Nonprofit Donor 91

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Nonprofits must share the responsibility of bringing donors back to donate again.

Donor 84

Donor Online Mail Social Network 84

NTEN

MARCH 19, 2009

Take a look at this chart from the report: The lower retention rate drags down the lifetime value of online-acquired donors, as per this chart: So, while we're busy chasing down those high-value online donors, they may be costing us more in the long-run. Offline donors with email addresses give higher amounts than other offline donors.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

MARCH 26, 2009

In fact, research into the habits of mid- and major-level donors shows that eight in ten have made donations online, and an equal number have written a check in response to direct mail, sent in via postal mail. Additionally, actively encourage direct mail recipients to go online to donate. Know your audience and their needs.

Integration 50

Integration Marketing Mail Channel 50