How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
How each traffic source is influencing sign ups for your peer-to-peer campaign. It is super important to understand where your donors are coming from and how you could be acquiring more! Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Let me give you an example.
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