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Data drives better digital marketing for nonprofits

3rd Sector Labs

By the way, NTEN posted some great tips for social media use , by Marc Pitman, founder of The Fundraising Coach. Here are examples of Tweets from orgs that didn’t include outcome data. I also included two Tweets from orgs that did use outcome data. So.how many people donated blood? What was the goal? People want NUMBERS.

Digital 138
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Twitter and Nonprofits

Zen and the Art of Nonprofit Technology

But right now, at this moment, twitter’s demographic is both tiny and highly nonrepresentative of the population of the world. If your organization’s mission will be greatly benefited by making connections with the twitter demographic then, yeah, twitter makes tons of sense. Thank you for keeping this going!

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Community-Driven Social Impact: Presentation, Case Studies, and Workshop

Amy Sample Ward

Last week was the 2011 Nonprofit Technology Conference and not only did I have the pleasure of presenting a couple sessions, it was also my first NTC as a staffer, as I joined NTEN earlier this month. What are they like: what are the demographics, the data, the stories? Org is a terrific example of a CDSI campaign.

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Storytelling Through Paid Advertising

NTEN

I want to share the basics that your org should think about. You can choose your geography, your demographics, the context of content you want to position your ads within and purchase on a CMP or CPC basis. They don't understand that advancing the reach of a powerful story through ads isn't as difficult or expensive as they think.

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Nonprofits Collect Lots of Data, But Most Don’t Use It Says NTEN/Idealware Report

Beth's Blog: How Nonprofits Can Use Social Media

The State of Nonprofit Data report was released this week (hat tip to Ted Fickes ). Idealware and NTEN prepared the report based on a survey in April 2012 with nearly 400 nonprofit organizations about how they manage and use data. The report found that nonprofits are either doing a lot with their metrics or not much at all.

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Avoiding a House of Cards: Three Lessons from a Multiple-Organization Data Collaboration Project

NTEN

Seven organizations participated: 501cTECH, Idealware, Network for Good, NTEN, NPower, NPower PA, and TechSoup Global. In essence, what and how much data any org was willing to contribute was directly tied to how secure the process would be and how much control they had over what got shared.

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“While They’re Hot!” Webinar Recap on Converting New Donor Leads

Care2

Converting Fresh Leads Into Donors&# and featured Heidi Hess of Children’s Defense Fund and Greg Zelder of the California State Parks Foundation , with Holly Ross of the Nonprofit Technology Enterprise Network (NTEN) moderating. A: That’s controlled via the “FBML application&# in your Facebook Page admin.

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