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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. Demographic and personal information. Wealth indicators.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Demographic and personal information. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Wealth indicators.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Use statistics to vividly demonstrate the scale of the problem being addressed. The metrics showed the ads were not effectively driving growth. This was an epiphany for Ogilvy.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story.

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12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Offering content and information to a demographic or community while asking for nothing in return. Among the organizations polled, respondents who use blogging, social media, email, a video to bolster their marketing efforts claim their marketing campaigns are more effective than those that do not.

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Fight Digital Fatigue: 4 Tips for Nonprofit Communications

Achieve

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Plus, fundraising statistics. Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Social media polls.

Digital 105
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Fight Digital Fatigue: 4 Tips for Nonprofit Communications

Achieve

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Plus, fundraising statistics show that every generation, from Millennials to Baby Boomers, prefers donating on online platforms. Social media polls.

Digital 52