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Building Blocks of Effective Creative: Relevance

M+R

That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. The first step in generating relevance is to develop an understanding of our audience. But relevance goes beyond the tactics of personalization and targeting.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360
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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

A successful day of giving makes the news: the 2018 Purdue Day of Giving brought in a record $37 million in 24 hours. Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. With the right messaging, you’ll win big with this demographic.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. Gather demographic info if you don’t already have it. Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Demographics: is the audience youre recruiting from the social network appropriate for your organization? Investing in the future: Maybe the younger demographic of the social networks will be interested in your organization in the future, so it may not be a bad idea to start building awareness now. Job well done!

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Demographics: is the audience youre recruiting from the social network appropriate for your organization? Investing in the future: Maybe the younger demographic of the social networks will be interested in your organization in the future, so it may not be a bad idea to start building awareness now. Job well done!

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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. Provide bloggers, and your supporters, with an RSS feed of news related to your organization so that they can spread the word for you. Don't be afraid of RSS feeds.

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