Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. For example, the theme could be 80s pop culture or the holiday season. Invite supporters to participate in an online trivia tournament.

Ideas 79

Ideas Online Fundraising Tips 79

Connection Cafe

JULY 28, 2020

Since positive health outcomes are seen from a higher ratio of social health dollars verses traditional health spending, community impact aligns with philanthropist interest in an innovative, higher ROI (Bradley et al., Philanthropists look for a return on investment and want to see the impact of their gift.

Philanthropy 31

Philanthropy Impact Community Atlanta 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Connection Cafe

JUNE 20, 2017

Some sectors like healthcare, arts & culture and higher education, report average planned gifts 3 to 4 times that amount. Return on Investment or “ROI”: This term is used by some organizations in place of the term “cost per dollar raised” and illustrates a similar concept. and Canada is around $57,000.

Conversation 20

Conversation Giving Gift Charity 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2008

My agency, Livingston Communications, is currently helping Network Solutions with reputation management across blogs, Twitter, and forums to significantly decrease the company's 58 percent negative commentary ratio (as of June 30) by more than 20 points. Challenges: Justifying the means through ROI. Integration with other name lists.

Blogger 50

Blogger Profile Change Social 50