Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). Anyone can blog.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Our mantra has been (and will continue to be) that each page of content. We also keep hammering that content needs to be content -. not solely navigation -- just related links that are directly related to the content. Unique Blog Readers (content consumption ??? measuring your impact on the world!).

Measure 50

Measure Social Media Tools Technorati 50

Amy Sample Ward

AUGUST 18, 2009

Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. Identify what measures of success can be used. WeAreMedia’s ROI Toolbox.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Owyang ).

Metrics 56

Metrics Social Media Media ROI 56