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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

For example, your organization may hold an annual golf tournament. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. Other than landing pages, the answer will vary by organization. Has your organization done any content testing? Why is testing important?

Rate 134
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. When Do Donors Give?

Lesson 52
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52
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The Benefits of One Story: Communicating Financial Information to Your Nonprofit Board

sgEngage

The members of your nonprofit’s Board of Directors are many things: knowledgeable and successful in their areas of focus, community leaders, passionate about your mission, and important decision-makers for your organization. Include headlines in your graphs and clear section headers or keys that make your information easy to follow.

Story 69
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5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. As a point of comparison, in 2016 the median offline gift less than $1,000 was $20. So I looked at $1.9

Gift 41