Corporate Philanthropy: Adapting to a Changing World
NonProfit Hub
MAY 21, 2019
If a national corporation makes a donation to a nonprofit in, say, Oregon, there’s a slim chance that people across the country will be aware of it. They’ve realized that doing good can actually be profitable while building a positive image of the brand. Cue: the importance of press releases ! They use it to build social value.
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