Chart Fundraising Headline Test 
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
sgEngage
NOVEMBER 30, 2023
Hecht said innovative organizations start specifically with the business result or ideal mission impact and then chart their path to the outcome by working through the details: What is the experience my donor is having? What is the experience of my staff? Make Evangelists of Early Users Change is difficult, Myers says, and it requires buy-in.
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Get Fully Funded
AUGUST 1, 2022
Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good fundraising requires a balance of asks and non-asks. Use headlines to let the reader know what to expect in each section.
Connection Cafe
AUGUST 4, 2017
It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. Compare your own online median gift size trends to the chart above.
Nonprofit Tech for Good
DECEMBER 13, 2020
Calling all presenters, trainers, and fundraisers! DO include bar charts, pie charts, and diagrams if they support your points. Use your headline to explain what the data reveals and what you want your viewers to know. Enter an old friend: the slide deck. 9) Data is very powerful. 10) Legibility.
Connection Cafe
DECEMBER 22, 2013
From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.
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