Channel Impact Measure White Paper 
sgEngage
JULY 3, 2023
During times of crisis, it is important to take an informed, measured approach that supports the long-term success of your organization’s mission. Consider the various impacts the current situation has on your business model, such as staffing, fundraising, and service delivery. Prioritize cash flow in short-term planning.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 26, 2017
Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Read Blackbaud’s white paper on how to engage with them.
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Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 15, 2012
As a long time reader of Beth’s blog, I am very excited by the release of Beth’s new book, Measuring the Networked Non-Profit. For inspiring examples we need only look at Doug Ulman, Melinda Gates, and Beth herself, each of who provides the shoulders on which others stand to reach greater levels of social impact.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2012
But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Her blog is Contentious.com. Twitter: @agahran.
NTEN
MARCH 16, 2010
Like Mark Twain's famous quote, there is good news in the data -- the death of direct mail by some has been exaggerated -- but, when one looks at the data direct mail will not remain the dominate channel for soliciting and collecting gifts that it is today. Multi-channel integration is more important than ever.
Connection Cafe
JUNE 18, 2015
What is the impact of a $5, $10, or $50 monthly gift? Assign staff and measure your results. How can you leverage your communication channels—including email, direct mail, and social media—to promote sustained giving? Create messages that matter. You have executive buy-in for your sustained giving program.
Museum 2.0
AUGUST 20, 2009
How do you measure the potential lost income from a photographer not buying a postcard against the online impressions his photo makes on others? And even if visitors do take authoritative (noncommercial) shots, they are unlikely to reduce sales. There are two parts to this.
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