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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Get more golfers and sponsors to the green with these insider tips to create buzz and promote the tournament. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns. Why should my nonprofit host a charity golf tournament?

Charity 77
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. It’s that simple.

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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Beth's Blog: How Nonprofits Can Use Social Media

When we see the green arrows pointing up and the numbers look good, we might think — “they like me, they really like me.&# But you can’t really put that data into context and learn from it. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? New Fans (Likes).

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Harry: A Green Geek. Social Media ROI: Compare With Paper.

ROI 50